Special event projects
CROSS-PLATFORM MARKETING, STRATEGY & DESIGN
for direct mail, web, email, mobile and social media
Annual Photography Auction & Benefit
Gala fundraising event
Roles: direct mail + copy writing + web + email + electronic bidding
social media + signage
Event raised $2–$2.9 MM annually
(Click image to view slide show)
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Developed in collaboration with
Bottlerocket Design Group
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Sweat for Justice
New York City Half Marathon
First peer-to-peer fundraising campaign utilizing the Crowdrise platform. Advertised on Facebook to recruit the marathon team and to promote team members. Exceeded funraising goal by 149%.
(Click image to view slide show)
Red Party
Young professional donor cultivation event
Web + email + social media
(Click image to view slide show)
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Commitment to Justice Awards
Volunteer recognition event
Roles: web + design + copy + email + social media
(Click image to view slide show)
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Story by Story
Climbing to end domestic violence
Annual peer-to-peer fundraising skyscraper stair climb event
$628,000+ raised
Click here to learn about my work on Story by Story
ART DIRECTION AND DESIGN: Hired and managed design consultants, collaborated to develop creative concept and branding for special events. Also responsible for in-house design of event print and all digital collateral.
PROJECT MANAGEMENT: Developed detailed project plans and production schedules, coordinated copywriting and internal sign-offs, managed print and mail house vendors. Oversaw creative budgets, obtained estimates and bids. Managed creative assets, licensing and releases. Worked closely with ASP vendors, electronic bidding and AV companies. Managed media outreach and communications with the press.
COPYWRITING: Collaborated with the special events team to develop print and electronic copy.
DIGITAL: Developed digital strategy, design, cross-platform build-outs, website administration and content management. Setup, tested and executed email blasts. Developed social media strategy, copy and design for sponsored campaigns. Monitored and reported on campaign results.
CROSS-PLATFORM MARKETING: Direct mail, web, email, mobile, social media.