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Year-end fundraising campaigns

Give Justice campaign
Personalized direct mail package
Direct mail letter, page 1
Direct mail letter, back side
Client story
Campaign donation form
Email campaign, blast 1
Facebook ad
Promoted Facebook post
Email campaign, blast 2
Promoted Facebook post
Promoted Facebook post
Email campaign, blast 3
Facebook ad
Email campaign, blast 4
Promoted Facebook post
Email campaign, blast 5
Promoted Facebook post

Give Justice

Roles: strategy + design + copy writing + web + email + social media
 
​(Click image to view campaign slide show)
Give justice

Lawyers Matter

Roles: strategy + design + copy writing + web + email + social media
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​(Click image to view campaign slide show)
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Lawyers matter
Interior spread
Back of brochure
Email campaign, blast 1 and 2
Email campaign, blast 3
Email campaign, follow-up blast
Campaign promotion on homepage
Lawyers matter

Protect a mother and child

Roles: strategy + design + copy writing + web + email
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​(Click image to view campaign slide show)
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Year-end appeal sample
Personalized direct mail package
Personalized direct mail letter
Letter, back of page
Campaign promotion home page
Client story page on website
Campaign email blast
Campaign email blast
Email campaign, blast 3
Campaign follow-up email blast
Protect a mother & child

Agency and consultant collaborations

OgilvyWorldwide, Big Duck, and Amanda Van Doorene
 
Roles: strategy + art direction + project management + electronic design
email + social media
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​(Click image to view campaign slide show)
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Agency and consultant collaborations
Give a Woman in Crisis a Legal Voice
Give a Woman in Crisis a Legal Voice
Give a Woman in Crisis a Legal Voice
A Mother Needs Help
A Mother Needs Help
A Mother Needs Help
A Mother Needs Help
Simone's Story
Simone's Story
Simone's Story
Simone's Story
I deserve...
I deserve...
I deserve...
I deserve...
I deserve...
I deserve...
Agency & consultant collaborations

Secure justice. Give hope.

Roles: strategy + design + copy writing + web + email
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​(Click image to view campaign slide show)
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Secure justice. Give hope.
Secure justice. Give hope.
Secure justice. Give hope.
Secure justice. Give hope.
Secure justice. Give hope.
Secure justice. Give hope.
Secure justice. Give hope.
Secure justice. Give hope.
Secure justice

A mother needs your help

Roles: strategy + design + copy writing + web + email + social media
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​(Click image to view campaign slide show)
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A mother needs your help.
Direct mail package
Appeal Letter: A mother needs help
Appeal letter: "winning" theme
Appeal letter: Do more
A mother needs your help.
A mother needs your help.
A mother needs your help.
A mother needs your help.
A mother needs your help.
A mother needs your help.
A mother needs your help

Stand Together for Change

Roles: art direction + direct mail + web + email
 
​(Click image to view campaign slide show)
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Appeal insert, front
Appeal insert, back.
Sample board member appeal letter.
Sample board member appeal letter.
Personalized direct mail package.
Stand together

Justice for All Women

Roles: art direction + project management + direct mail + web
 
​(Click image to view campaign slide show)
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Justice for all women
Project roles

Project roles

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ART DIRECTION: Creative concept and design.

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COPYWRITING: Collaborated with leadership to develop print and electronic copy. 

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DIGITAL: Strategy, design, cross-platform build-out, website design, administration and content management. Setup, tested and executed email blasts; reported on results.

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PROJECT MANAGEMENT: Developed detailed project plans and production schedules, coordinated internal sign-offs, segmentation and direct mail personalization, managed print and mail house vendors.

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© 2024  Laurie Lichtenstein

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